As a premium personal care brand for children and teens, we only use high-quality, naturally-derived, allergy-friendly, and kid-safe ingredients in our products.
In fact, our Natural Deodorant meets the “Beyond Clean Beauty” standards created by Whole Foods Market – considered among the strictest set of standards in the cosmetics industry for quality sourcing, environmental impact, results, and safety. We felt it was especially important to meet these stringent standards when creating a product for kids.
If you’re curious to learn more about these ingredients, click on the ingredient name below to read its description and purpose in our product.
Witch Hazel Extract
Derived from the witch hazel plant, witch hazel extract is a common astringent that naturally contracts the underarm pores to help reduce sweating (but doesn’t stop it altogether like aluminum). It also has properties that combat odor-causing bacteria.
Commonly used in baby creams and sunscreen products, zinc oxide is a natural mineral powder that happens to be very effective in minimizing the growth of new, odor-causing bacteria under the arms. It also has a lubricating quality that helps create a silky smooth finish on our deodorant.
Zinc oxide powder generally comes in two “sizes”: non-nano (very small particles of zinc) and nano (unfathomably small particles of zinc). Although zinc is a very safe substance, there are some concerns with using the nano form of zinc oxide for skin applications as it’s sometimes believed (though has been disproven) that the particles are so small that they can enter the bloodstream through the skin. Whether true or not, we use only non-nano zinc oxide in our deodorant to eliminate this concern altogether.
Commonly used in cosmetics, kaolin is a natural, off-white clay powder that’s mined directly from the earth. We use it in our deodorant to help absorb underarm sweat, as well as to enhance the consistency of the product.
Commonly used in a wide variety of skincare products, glycerin is a naturally-occurring moisturizing agent that can be derived from animal or plant oils. Ours is 100% vegetable glycerin that comes from palm oil (glycerin is also commonly derived from soy, but we avoid that variety in alignment with our allergy-friendly mission). We use it in our deodorant to moisturize and soothe the underarm skin.
Gum Arabic, also known as Acacia Gum, is a natural food-grade gum that comes from the sap of the acacia tree. Instead of reaching for a cheaper stabilizing chemical, we use gum arabic as a safe and effective solubilizer that keeps the essential oils in our deodorant nicely combined with the other liquid ingredients, preventing separation.
Another natural food-grade gum, guar gum comes from the guar bean that’s primarily grown and consumed in India (it looks a bit like a green bean). Guar gum is an excellent thickener, so we use it to give our deodorant a creamy, non-runny consistency that prevents drips and makes it a breeze to apply.
Not all alcohols are created equal – the yucky, drying stuff to avoid in skincare products is isopropyl alcohol (also known as rubbing alcohol). Benzyl alcohol, on the other hand, is an organic alcohol that occurs naturally in fruits such as apricots and cranberries. We use a very small amount in our deodorant as a preservative – an essential component of all liquid skincare formulas to create a safe shelf life by ensuring no bacteria or mold can develop inside the bottle. Unlike many common synthetic preservatives, benzyl alcohol is mild, non-irritating, and non-carcinogenic.
Like the glycerin we use, ethylhexylglycerin (say that 10 times fast!) is naturally-derived from vegetable oil. It’s a safe preservative that we use in small amounts as an alternative to harmful parabens. Preservatives are an essential component of all liquid skincare formulas to ensure no bacteria or mold can develop inside the bottle. As with the benzyl alcohol preservative we use, ethylhexylglycerin is mild, non-irritating, and non-carcinogenic.
Essential oils are the natural oils pressed from various plant and fruit leaves, seeds, stems, and peels. We use 100% pure essential oils in our deodorant as a natural fragrance alternative to damaging artificial fragrances that are common in other deodorants and skincare products.
Due to their high concentration, essential oils can actually be irritating to skin when used improperly (i.e., undiluted) and in large quantities. However, we use only a very small amount in our formulation which is even less than the quantity considered safe for kids and teens. Currently we use the essential oils of lime, lemongrass, basil, and spearmint in our Natural Deodorant.