About Kobi

Hard work makes dreams come true. Deodorant definitely helps, too.

Kobi is a new brand of natural, odor-crushing products specifically designed for sporty kids and their sensitive skin. Inspired by an active nine-year-old who’d suddenly developed “the funk”, the idea for Kobi was born when searches for a great kids’ deodorant yielded only a few options that were uninspiring and irritating — in multiple senses of the word.

On a broader level, it seemed counterintuitive that there were literally hundreds of compelling, natural personal care options for us grown-ups and our tougher skin, but next to nothing for the portion of the population that needs delicate, thoughtful skincare products the most. So, we decided to do something about it.

Fast forward to today, our mission is to inspire confidence and curiosity in kids by keeping them clean from toddler to teen.

  Why “Kobi”?

Our name stems from our founder’s interest in Japanese culture — “Kobi” is a slight twist on the name of the Japanese city, “Kobe.” Japanese artisans focus heavily on high quality, the pursuit of perfection, and maintaining a strong connection to nature. We’re striving to do just that in Chicago, too!

What Matters to Us

Here’s what we value at Kobi.


We only use the best naturally-derived ingredients that are known to be 100% safe for kids, are free of common allergens, and are mild enough to not irritate sensitive skin.


We’re boldly pursuing new approaches to personal care for kids, and through our products and messaging we want to help give kids the confidence to pursue their goals on and off the field.


We know kids don’t want to use baby stuff. From our brand and packaging to our formulas and fragrances, we put an emphasis on great design and quality scents that kids of all ages will love.

We launched in August 2020 and are based in Chicago, where our products are carefully manufactured by humans in small batches. Our first product is our Sport Deodorant to help you and your child shrink the stink, but we’re not stopping there! More products are in development as we speak, so be sure to join our newsletter below to be one of the first to know when new products launch!