We’re having a whale of a time making the best kids’ deodorant!

Kobi is a new brand of premium, natural, hypoallergenic personal care products specifically designed for kids and teens and their sensitive skin. Inspired by an active nine-year-old who’d suddenly developed “the funk”, the idea for Kobi was born when searches for a great kids’ deodorant yielded only a few options that were uninspiring and irritating – in multiple senses of the word.

On a broader level, it seemed counterintuitive that there were literally hundreds of compelling, natural personal care options for us grown-ups and our tougher skin, but next to nothing for the portion of the population that needs delicate, thoughtful skincare products the most. So, we decided to do something about it.

Fast forward to today, our mission is to inspire confidence and curiosity in kids by keeping them clean from toddler to teen. Here’s what matters most to us:

  1. Safety: We only use the best naturally-derived ingredients that are known to be 100% safe for kids, are free of common allergens, and are mild enough to not irritate sensitive skin.
  2. Confidence: We’re boldly pursuing new approaches to personal care for kids, and through our products and messaging we want to help give kids the confidence to pursue their goals and achieve big things.
  3. Style: We know kids don’t want to use baby stuff. From our brand and packaging to our formulas and fragrances, we put an emphasis on great design and quality scents that kids of all ages will love.

We just launched in August 2020, and our first product is our Natural Deodorant to help you and your child shrink the stink. But we’re not stopping there! We’d love to learn more about other products you wish you had for your kids. Please consider taking this quick survey to share your feedback.

Kobi LLC is based in Chicago, IL, USA. Our products are carefully manufactured by humans in small batches at our Chicago facility.

Got a question? Please reach out to us here.